Apple’s iPhone Air Sells Out in Minutes During China Launch, Showcasing Brand Loyalty
Apple’s latest iPhone Air vanished from Chinese shelves within minutes of its Friday launch, underscoring the tech giant’s enduring appeal despite fierce local competition. Counterpoint Research analyst Ivan Lam notes the sellout reaffirms Apple’s brand dominance in China, particularly when introducing radical designs like the 5.1mm-thin iPhone Air—the thinnest in company history.
CEO Tim Cook’s recent China tour amplified launch hype, featuring meetings with government officials, developers, and fans. His viral Weibo posts and announcements of new Shenzhen research investments reinforced Apple’s commitment to the region. While sales figures remain undisclosed, the frenzy mirrors historical spikes tied to Apple’s design breakthroughs.